What is the ultimate base of a successful aspect or entity? What speaks for an organisation as a whole? It is the aim behind its functioning and activities. Branding Rotaract, therefore, involves defining and communicating this very core goal. Explain the true aim of the movement, let people derive what’s the aspect that intrigues them the most about it. For students, Rotaract proves to be a platform of societal development that offers them a chance to focus on their own area